In today's dynamic business landscape, companies face mounting pressure to optimize operational efficiency while maintaining strategic growth. One of the most effective strategies for achieving this is through targeted divestment opportunities. By carefully evaluating which assets, business units, or operations to divest, organizations can signif
Unlocking Consumer Behavior in KSA with Market Research Advisory
Understanding consumer behavior has become an essential pillar of business success in the Kingdom of Saudi Arabia (KSA). As the nation undergoes rapid transformation under Vision 2030, businesses across sectors—retail, technology, healthcare, financial services, and beyond—are seeking sharper insights into consumer decision-making patterns. Mar
Why Your Hotel is Losing Guests to Airbnb: The Market Research Advisory Solution
The hospitality industry in the Kingdom of Saudi Arabia (KSA) is experiencing rapid transformation. Traditional hotels, once the default choice for travelers, are now facing mounting competition from short-term rental platforms like Airbnb. With Vision 2030 driving significant growth in tourism, the stakes are high for hotels that want to remain co